Bathroom Kingdom – Privacy Policy

Protecting Your Privacy

At Bathroom Kingdom, trust matters. We are committed to protecting your personal information and being transparent about how we use it. This Privacy Policy explains what data we collect, how we use it, and the rights you have.

If you have any questions, you can contact us at:
info@bathroomkingdom.co.uk

For the purposes of data protection legislation, IQ Branch Ltd (trading as Bathroom Kingdom) is the “data controller.” This means we determine how and why your personal information is used.

1. How We Use Your Information

We use your information in different ways depending on what the information is. Our lawful basis for processing includes:

• Contract – to fulfil your order
• Consent – for marketing communications
• Legitimate interests – for business operations such as fraud prevention, analytics, and tailored advertising
  

Below, we explain how and why we use your data.

2. Name & Contact Details

To process and deliver your order (Contract)

We use your name, billing address, and delivery address to send your items to you.

To keep you informed about your order (Contract)

We use your email address and/or mobile number to send order updates, delivery alerts, or service messages.

To send product news and offers (Consent)

With your permission, we may send marketing emails or texts using your contact details.

To prevent and detect fraud (Legitimate interest)

We may check your name, address, payment details, and refund details to protect both you and Bathroom Kingdom from fraudulent activity.

To show you Bathroom Kingdom adverts online (Legitimate interest)

We may show targeted adverts based on your interaction with our website and products.

We may also provide anonymised data to social media or ad platforms to deliver relevant ads unless you object (see “Your Rights”).

3. Payment Information

We process payment card details and, for certain refunds, bank account details.

To take payments and provide refunds (Contract)

We verify details with your billing address to ensure the payment is valid.

To prevent fraud (Legitimate interest)

We may check payment information to protect against fraudulent transactions.

Note: We do NOT store your full payment card details.

4. Your Contact History

This includes the messages and conversations we’ve had with you via email, phone, social media, or letter.

To provide customer service (Legitimate interest)

We use your contact history so our Customer Services team can assist you effectively and resolve issues efficiently.

5. Purchase History & Saved Items

To manage your account and orders (Contract / Legitimate interest)

We use your purchase history, addresses, and saved items to:

• provide customer service
• understand which products you may need
• help you complete purchases if there’s a website issue

We may also contact you to take part in market research.

6. Information from Other Sources

We may receive personal information from trusted data providers, such as:

• Home-move databases (to ensure relevant marketing)
• Address verification providers

We may share limited, non-identifying information (e.g., postal address only) to measure campaign effectiveness.

This processing is based on our legitimate interest in promoting our business and understanding marketing performance.

You can object at any time (see “Your Rights”).

7. Device Information & Website Usage

We collect information via cookies and analytics tools, such as:

• IP address
• Device type
• Browsing data
• Location (if you choose to share it)

This helps us:

• improve our website
• personalise your experience
• detect bugs or issues
• run analytics through sub-processors like Google Analytics

All data used for analytics is anonymised.

8. Sharing Your Information

We DO NOT sell your personal data to anyone.

However, to provide our services, we may share information with:

• Service providers (Contract)
  Including payment processors, delivery companies, software providers, packaging/distribution partners.
  
  
• Fraud prevention & law enforcement (Legal obligation / Legitimate interest)
  We may share information for the purposes of safeguarding against fraud or responding to legal requirements.
  
  
• Marketing service providers (Legitimate interest)
  Including social media platforms and analytics networks.
  
  
• Business transferees (Legitimate interest)
  If Bathroom Kingdom is sold or merges with another business, your data may be shared with new owners.
  
  
• Legal and professional advisers (Legal obligation / Legitimate interest)
  Including accountants, auditors, and legal consultants.
  
  We only share what is necessary and always ensure appropriate safeguards.

9. Transfers Outside the EEA

Your personal information may be stored or processed outside the European Economic Area (EEA).

Where this happens, we ensure appropriate safeguards, such as:

• Approved international data transfer frameworks
• Contractual data protection obligations
• Privacy Shield-compliant providers (where applicable)

You can contact us for more details.

10. Marketing Messages

If you give us consent, we will send marketing communications by email or SMS.

How to stop them

You can opt out anytime:

• Via your account settings
• By clicking “unsubscribe” in emails
• By contacting Customer Services

It may take a few days for all systems to update.
Operational messages (order updates, service notices) will still be sent.

11. Online Advertising

We use online advertising to keep you updated on new products and offers.

We use online advertising to keep you updated on new products and offers.

To stop this type of advertising, visit:
http://www.youronlinechoices.eu/

12. How Long We Keep Your Information

We keep your information only as long as necessary:

• Account data: as long as your account is active
• Order data: up to 10 years to support warranty claims
• Marketing data: until you unsubscribe or remain inactive for 2 years
• Data from third-party providers: deleted or anonymised within 6 months
• Customer service records: as long as necessary for reporting and dispute resolution

We may retain data longer where required by law.

13. Your Rights

You have the following rights regarding your personal information:

• Right to be informed
• Right of access to the data we hold
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to object to processing, including direct marketing
• Right to data portability
• Right to lodge a complaint with the ICO
• Right not to be subject to automated decision-making

To exercise your rights, contact us at:
info@bathroomkingdom.co.uk

We will respond within 1 month.

14. Automated Decision Making

We do not make decisions about you solely by automated means that would have significant legal effects.

If this changes, we will update this policy and notify you.

15. Changes to This Policy

We may update this Privacy Policy from time to time.

If significant changes occur, we will notify you on the website or via email.

16. Cookies

We use cookies to enhance your browsing experience.

Types of cookies:

1. Functional Cookies

Enable website features and navigation.

2. Analytics Cookies

Help us understand how visitors use the site and improve performance.

3. Preference Cookies

Remember settings and preferences.

4. Targeting/Advertising Cookies

Show ads relevant to you and limit repetition.

By continuing to use our site, you consent to the use of cookies.

To control cookies or opt out of targeted ads, visit:
http://www.youronlinechoices.eu/

17. Contact Us

If you have questions, concerns, or want to exercise your rights, contact us at:

📧 info@bathroomkingdom.co.uk

We aim to respond within 1 month.