Enhance your bathroom with the Primo Electric White Straight Heated Towel Rail, a modern electric towel radiator designed to provide practical towel warming, dependable bathroom heating and a clean contemporary finish. Featuring a sleek vertical profile with straight round bars, this wall-mounted electric heated towel rail offers a stylish and functional solution for warming and drying towels while making efficient use of wall space. The crisp gloss white finish creates a fresh, bright and timeless appearance, making this white heated towel rail a versatile choice for modern and traditional bathroom interiors. Its classic white finish complements bathroom furniture, white sanitaryware, chrome bathroom taps, contemporary shower fittings and a wide range of bathroom accessories and décor. Ideal for bathrooms, en-suites, cloakrooms and bathroom renovation projects, the Primo vertical towel radiator combines everyday practicality with a streamlined modern design. The straight round-bar configuration provides convenient hanging space for towels while maintaining a neat and uncluttered bathroom appearance. Designed for wall-mounted installation, this electric towel rail is suitable for new bathroom installations, bathroom makeovers, heating upgrades and replacement towel rail projects. The electric heated towel radiator design provides convenient warmth and towel drying without compromising on style, making it a practical choice for contemporary bathroom heating. Manufactured to high standards and fully tested for quality and reliability, the Primo is an excellent choice for anyone looking for a gloss white heated towel rail, white electric towel radiator, vertical towel warmer, straight bar bathroom radiator or modern electric bathroom heating solution.